So I know you have seen the phrase "Sulfate-Free" just about everywhere now, but what exactly does it mean and what are the benefits? I think we should start off with what is a sulfate in the first place? A sulfate is used a cleanser to clean away any dirt on both your hair and scalp. It's so strong that its actually wiping out all the moisture from your hair causing it to dry out, hence why you would want a sulfate-free shampoo.
If your hair is naturally prone to dryness such as coarse, curly or fine hair then a sulfate-free product might be a good choice for you. Also if you are the type to get regular dye-jobs, sulfates will strip the color right off. I had to learn the hard way, when my beautiful black hair turned brown again right after one wash. Luckily I came across Alterna's Caviar Anti-Aging Hair Care collection that includes a Pre-Shampoo Treatment free of both parabens and sulfates. This moisture intense cream will boost the performance of your shampoo and conditioner, allowing the products to hydrate the hair much better all thanks to the key ingredient: Abyssinian Oil.
Alterna's Pre-Shampoo Treatment should be applied before washing your hair, from root to tip, and then let set for 5-15 minutes. After, you rinse you will follow up with the Moisture Intense Oil Créme Shampoo; which has a low lather because not only is it sulfate-free but an oil-based cleanser that will gently cleanse without stripping the hair. And the last step to your new wash day process is the Caviar Anti-Aging Moisture Intense Deep Conditioner. Feel free to use as your standard conditioner or as hair mask that should be massaged throughout damp hair to replenish moisture. All three products will help transform your dry hair to soft and smooth strands! Join the movement and keep your hair healthy with this sulfate-free shampoo kit.
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